Email marketing made simple = people sign up to your list, you build a great relationship, they decide to buy. đ
But before this happens, you need to get them to actually join your list – ok, cue the tricky part!
There are so many ways to do this, with strategies differing depending on the kind of business you are running, but something that all opt-in/landing pages MUST have is persuasive sales copy.
In fact, this applies for all content which aims to convert your audience and encourage them to take action, whether that be on your opt-in page for a free guide or a sales page for a high ticket, premium product.
So to help you get started, I’ve put together 5 things that you need on your opt-in page.
1. Show the value of signing up
Your potential subscribers need to know what theyâre getting in exchange for sharing their email address.
If itâs simply to get more emails which aim to sell them your latest product, it’s likely this will result in a HARD pass. (Letâs face it, that kind of email marketing is old, tried and totally ineffective anyway, so of course youâre not doing that!)
A super effective method is to create some kind of incentive or lead magnet to offer value to your audience.Â
The lead magnet MUST be valuable,Â
- So that it’s worth exchanging an email address for
- So your subscribers don’t automatically unsubscribe when they realise it’s no good.Â
If you’re not sure about the kind of lead magnet you should be creating, think about what you can provide your audience with before they work with you as a quick win or a mini transformation.
2. Keep it simple
If you’re anything like me, you’re likely to overcomplicate almost every project, đ but it really doesn’t need to be that way with your opt-in copy. Make it as easy as possible for your audience to get the information they need.Â
You can use bullet points, images and blocks of colour to make this easier to read.
Try not to distract them with links to other pages. The more options they get, the more likely you are to lose their attention.Â
The most important thing is that they sign up, so make sure the page is always directing them to enter their details into that little email box.Â
3. Include multiple sign up buttons
As a general rule, if you have to scroll to see the full page, I always offer multiple buttons where people can opt-in.
Why?
Because everyone who lands on your page will be at slightly different stages of their customer journey. The LAST thing you want is to convince a potential subscriber and then make them search the page for a button to sign up (particularly if they view on a mobile which, as you can imagine, most people do!)
Make this as simple as possible by including clear call to action buttons throughout your opt-in page.
I would suggest one at the top above the fold, and one at the bottom after theyâve read the information.
4. Treat this as a sales page
Even if youâre not encouraging people to buy from you, you’re still selling them on the value of your email list, so whip out some of those sales copy skills!!Â
Think about your ideal client’s problem points and how being on your list will help solve these. I.e. “Always missing out on VIP offers? Join the list.” OR, “Sick of googling the best way to stay healthy? Sign up for weekly tips.”Â
Simple yet effective!
Don’t be afraid to tell them how much value they’re going to get by welcoming you into their inbox! The last thing they want is 500 MORE junk emails in their inbox, so make sure they know yours will be worth it.Â
5. Don't forget the legal stuff
It’s not the sexiest topic, but you can’t miss this out.
The rules on this varies from country to country, so make sure you’re aware of what needs to be included, but as a minimum you’ll need to explain how you will process their information and include what they can expect from you.Â
What's next?
Amazing! Now you’ve got your sales page, it’s all about creating that AH-MAY-ZING email content. Not sure how? Don’t worry, I’ve got you đđŒ
Check out this post for 30 content prompts to get started right now.Â
